This routine will help you shift your mindset and approach to product discovery, focusing on solving real customer problems instead of just implementing features. You'll learn techniques used by top companies to empathize with customers, ideate creative solutions, and validate assumptions through rapid experimentation.

During this keynote talk, some of the most important and deeply rooted misconceptions about how great products are created will be called out.

The following differences will be discussed:

• The difference between an idea and a product
• The difference between implementing features and solving customer problems in a business-viable way
• The difference between product owners and true product managers
• The difference between product teams and feature teams
• The difference between scaling with process and scaling with leadership
• The differences between how the best product companies work and how the rest work

Finally, what's involved in truly changing how you work from the rest to the best will be covered.

The speaker, Marty Cagan (Founder of Silicon Valley Product Group), knows first-hand that France has some of the best technical talent in the world. His hope is to help more companies in France unleash that talent.

Bring together the product team, including engineers, to explore new ideas and solutions based on customer insights. Foster an environment of creativity and innovation.

Marty Cagan visited Trade Me HQ recently to talk all things product management.

Gather feedback from customers to understand their pain points and unmet needs. Bring engineers along to expose them to customer perspectives.

Marty Cagan visited Trade Me HQ recently to talk all things product management.